How to make sure of the true quality of the jewellery you buy online
Buying jewellery online can sometimes feel like a leap of faith. You may be wondering whether the piece will live up to your expectations in terms of French quality, whether the materials—such as gold and diamonds—are truly as stated, and whether the standard of workmanship is genuinely there. At Lauredi, we fully understand these concerns. That is why we are committed to offering not only outstanding fine jewellery creations, but also complete transparency. “French quality” lies at the heart of everything we do, from selecting materials to the final polish. In this article, we will share the keys to “French quality”, how it is applied in practice to our fine jewellery creations, and why you can buy your Lauredi jewel with complete confidence—the result of singular craftsmanship.
Lauredi and the Tradition of French Quality
Lauredi was born from a passion for creating jewellery that celebrates individuality and timeless elegance, rooted in a tradition of quality. Founded in 2014 in Paris, our mission is to redefine the online jewellery experience by offering exceptional French quality and a personalised service. We believe that every jewel tells a story, which is why we place the utmost importance on every stage of its design and production.
“French quality” is not simply a concept or a label for us; it is the guiding principle behind each of our creations. We carefully select our materials, giving priority to recycled gold and laboratory-grown diamonds, and we work with talented craftspeople who bring our designs to life with precision and care. Every Lauredi jewel is the result of distinctive know-how, passed down from generation to generation, and bears witness to France’s rich tradition.
The Loop Ring: An Emblem of French Quality
Our commitment to this philosophy of French quality is perfectly illustrated by our signature collection, the “Loop Ring”. Each ring in the “Loop Ring” line is a testament to the elegance of minimalist design, crafted with meticulous attention to detail and hand-polished to ensure a flawless lustre. The “Loop Ring” embodies our belief that true luxury lies in both beauty and integrity. It is a jewel made for everyday wear, a symbol of understated yet assured elegance, and a reflection of French artisanal production.
The Deeper Meaning of French Quality
“French quality” is not a mere claim; it is supported by a rigorous legal framework. In France, the purity of precious metals is strictly regulated to protect consumers and ensure transparency in the fine jewellery sector. For gold jewellery, as in part of our creations—including certain elements of the “Loop Ring”—the 18-carat gold standard is essential. This means the gold used must be 75% pure. The remaining 25% consists of alloys that give the jewel its strength and durability.
Hallmarks: Guarantees of Authenticity
To ensure this, the law requires every gold jewel weighing more than 3 grams to bear two distinct hallmarks. The first, the “assay hallmark”, is an eagle’s head, applied by an independent assay office. This hallmark is your assurance that the gold meets the 18-carat standard. It is rather like your jewel’s “inspection”, confirming compliance with the strictest standards of the quality tradition.
The second, the “maker’s mark”, is the unique mark of the jewellery manufacturer—in our case, Lauredi’s mark—and serves as a signature, confirming that we stand behind the quality of our creation. It is rather like the “Made by” of your jewel, its miniature birth certificate, attesting to its French manufacture. At Lauredi, we are proud to stamp our hallmark on every piece, a symbol of our commitment to excellence and craftsmanship.
These hallmarks are not mere formalities; they are legal obligations under the General Tax Code (Articles 523 and following) and the Consumer Code. This shows how seriously the French state safeguards the quality of your jewellery and consumer protection, thereby perpetuating the tradition of excellence.
Diamond Certification and Traceability: A Guarantee of Quality
For diamonds—especially those that adorn our “Loop Ring” creations and other precious fine jewellery pieces—we follow the strictest standards of authenticity and traceability. We know that the origin of your stones is as important as their beauty and quality.
That is why diamonds over 0.3 carat come with certificates issued by renowned gemmological laboratories such as the GIA (Gemological Institute of America) or the IGI (International Gemological Institute). These certificates are like the diamond’s identity card, detailing its unique characteristics (cut, clarity, carat weight, colour). They guarantee the authenticity and certification of your stone.
In addition, each certified diamond bears a microscopic laser inscription on its girdle—an individual identifier that links it to its certificate. This inscription, invisible to the naked eye, is further proof of your diamond’s uniqueness and traceability.
This meticulous approach guarantees not only the diamond’s exceptional quality, but also its ethical origin, reflecting Lauredi’s commitment to responsible and transparent sourcing. We believe that the beauty of a jewel must go hand in hand with awareness of its impact and the tradition of quality.
Why Choose Lauredi Fine Jewellery?
At Lauredi, we believe everyone deserves to feel the joy of owning exceptional jewellery with complete confidence. Our dedication to “French quality”, our transparent practices, and our unwavering commitment to quality ensure that every fine jewellery piece—from our signature “Loop Ring” to our other magnificent creations—is a treasure to cherish for a lifetime.
We are proud of our French craftsmanship, the passion of our artisans, and the timeless beauty of our designs. We strive to offer you an online purchasing experience that is as pleasant and reassuring as possible, while honouring the tradition of excellence in French fine jewellery.
We invite you to explore our articles and collections and to discover the Lauredi difference—where French craftsmanship meets contemporary elegance. Let yourself be won over by the French quality, authenticity, and beauty of our jewellery.
